FLEXOO & Zhuojun: Strategic automotive partnership in China
2026-04-07
Building a strong foundation for automotive collaboration
FLEXOO and Zhuojun have signed a cooperation agreement to explore and evaluate a strategic partnership in the automotive sector, with a clear focus on the Chinese market as well as global automotive applications.
The shared objective of the cooperation is to assess opportunities for integrating FLEXOO’s printed sensor technologies into future automotive applications, while jointly evaluating paths toward a deeper and long‑term partnership.
Complementary strengths for the automotive market
The cooperation is built on the recognition of strong complementarities between both partners. FLEXOO contributes advanced flexible electronics, with a portfolio that includes one of the most precise printed tactile sensor technologies available, enabling physical interaction to become measurable and actionable data. Its technology platform is designed for scalable integration and has been developed with the requirements of modern automotive systems in mind.
Zhuojun brings deep knowledge of the automotive ecosystem in China, supported by long‑standing relationships with leading Chinese automotive OEMs and relevant industry stakeholders. In addition, Zhuojun is actively involved in national standardization committees and working groups, providing valuable insights into current and emerging trends within automotive interiors and regulatory frameworks in China.
This combination creates a strong foundation for evaluating innovative automotive solutions that address both current market needs and future requirements.
Strengthening FLEXOO’s presence in China’s automotive ecosystem
The cooperation with Zhuojun represents another milestone in FLEXOO’s internationalization strategy, particularly within China’s highly dynamic automotive market. By partnering with a well‑connected local expert, FLEXOO aims to deepen its understanding of customer requirements, regulatory developments, and innovation trends shaping the Chinese automotive industry.
For Zhuojun, the collaboration offers access to advanced flexible sensor technologies that can complement future automotive system concepts and broaden its technology portfolio.
From left to right: Niu Weidong, Vice President, Zhuojun Holdings Group; Dr. Michael Kröger, Co-Founder & Managing Director, FLEXOO GmbH